Creating custom product displays in WooCommerce often leads store owners down a complex path of shortcodes, custom queries, and even PHP coding. What starts as a simple desire to “just show my bestsellers first” frequently evolves into technical challenges that require developer assistance or extensive time investment. However, achieving professional product displays doesn’t have to involve code or complicated shortcode implementations.
Many WooCommerce store owners attempting to implement custom product displays face a common journey:
You begin by exploring WooCommerce’s built-in sorting options: popularity, rating, latest, price, and alphabetical. Quickly, you realize these one-dimensional sorting methods don’t reflect your specific business priorities or merchandising strategy.
Next, you discover shortcodes like
with parameters such as: WooRanker Large Shop
WooRanker Large Shop – Annual Plan
WooRanker Standard
WooRanker Standard – Annual Plan
Wooranker Trial
[products limit="8" columns="4" orderby="popularity" order="desc" visibility="featured"]
or
[products limit="12" columns="4" orderby="date" order="desc" category="summer-collection"]
While these provide more control, you soon encounter their limitations:
Frustrated with shortcode limitations, many store owners venture into custom code:
php<?php
$args = array(
'post_type' => 'product',
'posts_per_page' => 12,
'tax_query' => array(
array(
'taxonomy' => 'product_cat',
'field' => 'slug',
'terms' => 'featured-products'
)
),
'meta_query' => array(
'relation' => 'AND',
array(
'key' => '_stock_status',
'value' => 'instock'
),
array(
'key' => '_wc_average_rating',
'value' => 4,
'compare' => '>=',
'type' => 'NUMERIC'
)
)
);
$loop = new WP_Query($args);
?>
This approach introduces new challenges:
Rather than struggling with shortcodes or custom code, modern WooCommerce stores are turning to interface-based solutions that provide greater flexibility without technical complexity.
WooRanker offers a codeless approach to custom product displays through its weighted factor system:
Unlike shortcodes that force single-dimension sorting, WooRanker’s interface allows you to create sophisticated sorting formulas that balance multiple factors simultaneously:
Each factor’s importance is controlled through simple slider adjustments—no parameters to memorize or syntax to perfect.
While shortcodes and custom code create static product arrangements, WooRanker’s approach creates dynamic displays that automatically adjust as your store data changes:
This adaptive approach eliminates the need to constantly update shortcodes or code as your catalog and performance metrics evolve.
Implementing different display strategies for different categories typically requires multiple shortcodes or code snippets. WooRanker allows you to create category-specific display rules through a single interface:
This unified approach ensures consistent implementation while respecting category-specific merchandising needs.
Creating custom product displays without code follows a straightforward process:
Start by identifying what factors should influence your product display:
Next, convert these strategic priorities into factor weights:
For example, a fashion retailer might implement:
Before finalizing your custom display:
This iterative approach allows you to perfect your product presentation without the trial-and-error cycle of coding and testing.
Once your display strategy is defined:
This store-wide implementation ensures consistent customer experience without requiring multiple shortcodes throughout your site.
To illustrate the practical differences between shortcode implementation and a code-free approach:
Display Goal | Shortcode Approach | Code-Free Approach |
Featured bestsellers first | Multiple shortcodes needed for each category | Single configuration with Featured + Revenue factors |
New arrivals with stock | Requires custom code beyond standard shortcodes | Simple Creation Date + Stock factor weighting |
Category-specific displays | Separate shortcodes for each category | Unified interface with category-specific rules |
Seasonal product focus | Manual shortcode updates needed each season | Tag-based weighting adjustable through interface |
Multi-factor consideration | Not possible with standard shortcodes | Core functionality with adjustable weights |
Moving beyond shortcodes and custom code delivers benefits that extend past the technical implementation:
Merchandising Agility: Quick adjustments to display strategy without technical dependencies
Consistent Implementation: Unified rules applied consistently across your store
Performance Adaptation: Displays that evolve with changing customer preferences and product performance
Reduced Maintenance: No code to update when WooCommerce releases new versions
Testing Capability: Easy A/B testing of different display strategies without coding changes
Creating custom product displays in WooCommerce doesn’t have to involve wrestling with shortcodes or hiring developers for custom code. By adopting an interface-based approach to product sorting, you gain greater flexibility and sophistication while eliminating technical complexity.
WooRanker transforms product display from a technical challenge into a strategic advantage—allowing you to create exactly the presentation your store needs without writing a single line of code or shortcode.