To make WooRanker prioritize products with higher profit margins, you’ll need to set up custom field scoring since margin data isn’t a standard WooCommerce field (Pro Version):

• First, ensure your products have margin data stored in a custom field (often called “_profit_margin,” “margin_percentage,” or similar)
• Access the WooRanker settings panel and navigate to the “Custom Fields” section
• Add your margin custom field to the scoring factors
• Set a high weight for the margin factor (40-60% recommended if margins are your priority)
• Configure the custom field type as “Numeric” to ensure proper sorting
• Set higher values to receive higher scores (for percentage values)
• Consider combining margin data with sales data for a balanced approach
• Use the preview feature to verify that high-margin products are moving up in your listings
• Adjust weights until you achieve your desired balance between margins and other factors
• For variable products, ensure your margin custom field is properly set at the parent product level

For maximum effectiveness, pair margin-based sorting with promotional placement of these high-margin products in featured sections or with special highlighting to draw customer attention to these more profitable items.

Here are alternatives for prioritizing higher-margin products with the standard version:

• Use product tags to mark high-margin items (create tags like “high-margin” or “premium”) and increase the weight of these tags in scoring
• Categorize products by profit level (create categories for different margin ranges) and prioritize these categories
• For standard products with consistent margins by type, use the product type weighting to favor more profitable types