Last Updated: May 7, 2025
Introduction
WooRanker (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WooCommerce plugin and related services (collectively, the “Service”).
Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We may collect additional information you provide to us directly:
- Account information: If you create an account, we collect your name, email address, and password
- Communication data: Information you provide when contacting us for support, including email addresses and support ticket contents
- Payment information: For premium versions of WooRanker, we collect payment method information, though full payment details are processed by our secure third-party payment processors
All data processing happens locally on your server. Unlike many plugins, WooRanker does not collect technical data such as log data, device information, or detailed usage information from your website. Your WooCommerce product data stays on your server, and we do not track your customers’ browsing or purchasing behaviors.
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Service
- Develop new features and functionality
- Calculate product scores and optimize product sorting in your WooCommerce store
- Process and complete transactions
- Respond to your comments, questions, and support requests
Since WooRanker processes data locally on your server, we do not analyze usage patterns, track user behavior, or use your data for marketing purposes. Your product information and configuration settings remain on your own website’s server.
Data Storage and Security
WooRanker processes data locally on your WordPress server. We do not store your WooCommerce product information, customer data, or sales information on our servers.
For account information, support communications, and payment details that we do collect, we implement appropriate technical and organizational measures to protect this information against unauthorized or unlawful processing, accidental loss, destruction, or damage.
For users in the European Economic Area (EEA), we may transfer your personal data (limited to account information, not your store data) to countries outside the EEA. When we do, we ensure a similar degree of protection is afforded to your data by ensuring at least one of the following safeguards is implemented:
- The country has been deemed to provide an adequate level of protection for personal data by the European Commission
- Standard contractual clauses approved by the European Commission
- Where we use certain service providers, we may use specific contracts approved by the European Commission
Data Sharing and Disclosure
We do not sell your personal information. Since WooRanker processes data locally on your server, we do not have access to your WooCommerce product data, customer information, or sales data to share with third parties.
We may share limited account information and support communications in the following situations:
Third-Party Service Providers
We may share your account information with third-party vendors who perform services on our behalf, such as:
- Payment processors
- Email service providers
- Customer support services
These providers are contractually obligated to use your information only as directed by us and in a manner consistent with this Privacy Policy.
Business Transfers
If we are involved in a merger, acquisition, financing, or sale of business assets, your account information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
Legal Requirements
We may disclose your information where required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you
- Correction: You may request that we correct incomplete or inaccurate information
- Deletion: You may request that we delete your personal information in certain circumstances
- Restriction: You may request that we restrict the processing of your information
- Portability: You may request a copy of your information in a structured, machine-readable format
- Objection: You may object to our processing of your information in certain circumstances
To exercise these rights, please contact us using the information provided at the end of this Privacy Policy.
Cookie Policy
The WooRanker plugin does not set or use cookies on your website. We do not track your visitors or customers.
Our website (wooranker.com) may use cookies for essential website functionality and optional analytics. If you visit our website, you may encounter:
- Essential cookies: Necessary for the operation of our website
- Analytical cookies: To analyze how users interact with our website (if you consent)
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.
Children’s Privacy
Our Service is not directed to children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: [email protected]
Legal Basis for Processing Personal Information (EEA Users)
If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the personal information we collect and the specific context in which we collect it.
We may process your personal information because:
- We need to perform a contract with you
- You have given us permission to do so
- The processing is in our legitimate interests and it’s not overridden by your rights
- For payment processing purposes
- To comply with the law
Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.
Your California Privacy Rights
If you are a California resident, you have the right to request information regarding the disclosure of your personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information provided in the “Contact Us” section.
